On Demand: From Care to Cause: Empowering Physicians to Drive Philanthropic Growth-Presentation Slides

Presentation Slides

Pdf Summary

The presentation "From Care to Cause," moderated by Ana A. Mercurio-Pinto with special guest Susan Roux, Market Vice President of Philanthropy at Beth Israel Lahey Health, focuses on empowering physicians to drive philanthropic growth in healthcare. It emphasizes the importance of physician-centered philanthropy, built on the unique, trust-based physician-patient relationship. Patients often feel deep gratitude towards their providers, which is a key motivator for healthcare philanthropy, but it must be approached with sensitivity and respect.<br /><br />Philanthropy in healthcare helps to fill gaps left by limited federal and NIH research funding, addresses community health and uninsured care needs, supports cutting-edge technology and innovation, attracts top clinical talent, and mitigates declining reimbursement rates. Given today's challenging healthcare environment, creativity in fundraising is essential.<br /><br />Key aspects discussed include developing a compelling case for support that shows the potential to improve patient care, explaining the institution’s unique positioning, defining funding needs clearly, and demonstrating how donations impact the work. Identifying potential donors—such as patients, alumni, family members, industry and corporate partners—is vital, and there’s a structured process for referring names to the development team, ensuring confidentiality and compliance with HIPAA regulations.<br /><br />Indicators of prospective donors include patients or families expressing gratitude or curiosity about supporting research. Clinicians are encouraged to accept such sentiments, introduce philanthropy as an option, and facilitate referrals to development professionals.<br /><br />The cycle of securing major gifts involves identification, qualification, cultivation, solicitation, closing, and stewardship, requiring coordinated efforts between clinicians and development partners. Philanthropy, as quoted by Melinda Gates, is about using available resources to improve the world, reinforcing that even non-monetary contributions can drive positive change in healthcare.

Keywords

physician-centered philanthropy

healthcare fundraising

patient-provider relationship

philanthropic growth

healthcare innovation funding

donor identification

HIPAA compliance

major gift cycle

clinical talent attraction

non-monetary contributions