On Demand: Partnering for Growth: Unlocking Value in Cardiology With Capital and Operational Partners-Webinar Recording

Video Transcription

Video Summary

The webinar titled "Partnering for Growth: Unlocking Value in Cardiology with Capital and Operational Partners," was presented by MedAxiom's Chief Commercial Officer, Joe Sasson. The session highlighted the collaboration between healthcare providers and operational partners like Heart and Vascular Partners (HVP) to advance cardiology practices. Key speakers included HVP's CEO Bill Dracoff, COO Peter Burr, and VP of Revenue Cycle Management, Aaron Petrie.<br /><br />HVP’s approach emphasizes operational efficiency and capital investment, addressing challenges faced by independent cardiologists, such as managing administrative burdens and adapting to new technologies and reimbursement changes. Peter Burr discussed the importance of tailored value creation plans involving performance enhancement, operational efficiency, and strategic growth investments. He illustrated successful case studies that improved practice efficiency and revenue, such as optimizing diagnostic imaging workflows and ASC/OBL scheduling.<br /><br />Aaron Petrie focused on enhancing revenue cycle management, highlighting the importance of denial trends analysis, efficient payer contracting, and proactive patient financial accountability. Successful strategies included thorough denials management and patient responsibility collection practices.<br /><br />Physician recruitment, a critical element in maintaining a thriving cardiology practice, was addressed by Peter Burr. HVP's method involves understanding practice needs, extensive sourcing, and creating an attractive recruitment experience while minimizing administrative burdens.<br /><br />The Q&A session clarified aspects of decision-making sharing between HVP and partner practices. Bill Dracoff emphasized the partnership nature, where clinical decisions remain with physicians, and broader, joint decisions are made collaboratively. Overall, the webinar elucidated how strategic partnerships could support cardiology practices by utilizing a comprehensive operational model and capital support to navigate complex healthcare environments.

Keywords

cardiology

operational efficiency

capital investment

healthcare partnerships

revenue cycle management

physician recruitment

strategic growth

administrative burdens

diagnostic imaging

patient financial accountability