From Care to Cause: Empowering Physicians to Drive Philanthropic Growth
Webinar Description

Join us for an essential webinar designed to demystify healthcare philanthropy and empower physicians to become key drivers in funding clinical programs. This isn't about developing fundraisers. It’s about leveraging the trusted physician-patient relationship to create meaningful support for the innovations you lead.

By the end of this session, you will be able to:
* Gain a clear understanding of the philanthropic process and its critical role in advancing clinical research and patient care.
* Learn to recognize the subtle cues in patient conversations and behaviors that signal a deep desire to give back and partner in your mission.
* Clearly delineate the respective responsibilities of the physician (sharing vision and impact) and the development team (managing the solicitation process) to ensure a seamless partnership.
* Master the art of crafting a powerful narrative that focuses on the impact of your program — lives saved, future possibilities — rather than individual achievements.
* Understand how to connect a patient's desire to give with a specific, meaningful need within your program, ensuring their contribution feels purposeful and directly tied to improving care for future generations.

Speakers
Susan Roux, Assistant Vice President, Development, Cancer Fundraising
Ana Mercurio-Pinto, Vice President, Care Transformation Services
Summary
Availability:
Registration Required
(995 seats available)
Location:
Online Meeting
Date / Time:
Dec 02, 2025 1:00 PM - 2:00 PM ET
Cost:
FREE
Credit Offered:
No Credit Offered